Foot Locker Promo
EN
The starting point for this Motion Graphics was to create a short video with a lot of rhythm, which would be ideal to be projected in their stores and to be shared on their social media channels.
I decided to create the illustration by using simple paths of different thicknesses, which could be animated from the beginning to the end. The main idea was drawing and blurring their iconic sneaker models.
To maintain this line of animated paths, I then developed a new version of the brand logo, which allows closing the piece without losing the style.
ES
La premisa para esta pieza de Motion Graphics era crear un vídeo corto con mucho ritmo para su proyección en tienda y en redes sociales.
Para la ilustración decidí utilizar únicamente trazados sencillos de distintos grosores, que se pudieran animar de inicio a fin. Dibujando y desdibujando los modelos icónicos de las zapatillas.
Para mantener esta línea de trazados animados se realiza una nueva versión del logo de la marca, que permite dar cierre a la pieza manteniendo el estilo.
Client
Personal Project
Date
14 March 2016
Category
Motion Graphics
